Why Prada – and other luxury brands – keep getting India wrong
Published: 7/18/2025

Italian luxury brand Prada faces criticism for replicating Indian Kolhapuri sandals without credit, sparking a debate on cultural appropriation in the fashion industry. Global brands like H&M and Dior have also come under fire for drawing inspiration from Indian traditions without acknowledgment. Despite India's growing luxury market potential, some experts believe brands often overlook the country as a significant market for high-end fashion, highlighting the need for cultural respect and awareness in global fashion industry practices.