The Indian messaging app that wants to take on WhatsApp

Arattai, an Indian messaging app by Zoho, has gained momentum in India as a potential competitor to WhatsApp after a surge in downloads linked to the government's "make in India" push. With features similar to WhatsApp, Arattai offers messaging, voice, and video calls tailored for low-end phones and slow internet speeds. While lauded for its interface and design, experts remain skeptical about its ability to challenge WhatsApp's massive user base, emphasizing the need for sustained user retention beyond nationalist sentiment to ensure lasting success.