How South Korea's K-beauty industry is being hit by Trump tariffs

The South Korean K-beauty industry faces challenges as Trump's tariffs hit imports, impacting prices for consumers. Despite the 15% import tax on South Korean goods, the demand for K-beauty products remains high in the US, with American spending on K-beauty reaching $1.7bn in 2024. Larger K-beauty brands may weather the cost increase better than smaller firms due to higher profit margins, but prices are expected to rise across the industry, potentially leading to consumers buying fewer items.