WhatsApp to start showing more adverts in messaging app

WhatsApp, owned by Meta, is introducing three new ad features that will show in a separate section called Updates, away from private chats, using user location, language, and ad interaction to suggest content. Businesses can promote ads in this section to attract followers and charge fees for extra content, with WhatsApp taking a 10% commission. While this move aims to monetize the platform, some experts warn that introducing more ads to WhatsApp could risk alienating users, especially in markets like the UK and Europe where the app is primarily seen as a messaging tool.