The real reason weather forecasters (like me) often appear to get it wrong

Weather forecasters like Carol Kirkwood are often perceived as getting it wrong, despite significant improvements in forecasting accuracy. While forecasts are now correct over 90% of the time, public trust still wavers. Challenges include managing high expectations and effectively communicating complex data in concise predictions. The future of forecasting may be shaped by Artificial Intelligence, offering more detailed and localized forecasts, but also posing challenges in predicting unprecedented weather events.