'A loan from nan started my business - it's now made £71m'
Published: 8/23/2025

P.Louise Paige Williams borrowed £20,000 from her nan to start her beauty salon, P.Louise, which has now grown into a renowned beauty empire generating £71m in revenue. Inspired by her upbringing and fueled by determination, Paige's business struggled initially but eventually thrived through innovative strategies such as offering online courses, product development, and leveraging TikTok for sales. With a new retail store opening soon, Paige's journey from a struggling entrepreneur to a successful business owner serves as a testament to perseverance and the belief that "anything is possible."