Swatch sorry for 'slanted eyes' ad after China uproar

Published: 8/18/2025
Swatch sorry for 'slanted eyes' ad after China uproar
Swatch apologizes for 'slanted eyes' ad after China backlash, facing boycott calls. The Swiss watchmaker removed the controversial ad following uproar on Chinese social media. Chinese consumers are urging a boycott of Swatch products, expressing outrage over what they see as racist imagery. Swatch's statement of apology has not appeased critics as the company deals with the aftermath of the ad's virality and backlash from its important market in China.