Shoppers are turning to Shein - but some still can't leave Primark

Primark faces competition from online stores like Shein and Vinted as some shoppers opt for their lower prices and delivery options. While Primark struggles with declining sales, customers like Serena Milius are turning to Shein for most of their wardrobe needs. Despite Primark's affordable prices, some shoppers, like student Martha, prefer investing in higher-quality items from other retailers like Weekday and Zara. Primark's decision not to offer home delivery raises questions about its future success, although the company maintains that its focus on in-store sales is a deliberate choice to keep costs low for customers.