Seeing is believing: How Deignan made women's cycling cool

The Lloyd's Tour of Britain Women is making a strong comeback, showcasing the rising talent in women's road cycling. Two 19-year-old British riders, Imogen Wolff and Cat Ferguson, credit Lizzie Deignan's inspiring speeches and performances for igniting their passion for cycling at a young age. Deignan's impactful victories, including at the Olympics and Paris-Roubaix, have not only made cycling "cool" but also increased visibility and inspiration for aspiring female cyclists worldwide.