Sanex shower gel ad banned over racial stereotype

The Advertising Standards Authority (ASA) has banned a Sanex shower gel ad for perpetuating racial stereotypes by depicting dark skin as dry and cracked compared to white skin being smooth. The commercial featured models with dark skin who had skin issues while a white model did not, implying superiority. Colgate-Palmolive, the parent company, defended the ad, stating it aimed to showcase a "before and after" scenario and promote diversity without comparing skin colors or ethnicities in their products.