Red Roses partner with Barbie before World Cup

England women's rugby team partners with Barbie in a unique deal, focusing on apparel and equipment rather than dolls. The collaboration aims to inspire future female rugby players through grassroots initiatives and storytelling. Toy maker Mattel will donate £20,000 to the Rugby Football Union to support girls' access to rugby clubs and coaching in England. This partnership could expand as England prepares for the Rugby World Cup while promoting more diverse body types in Barbie's range.