Nerd glasses and friendship necklaces: Claire's was heaven until Shein came along

The future of nostalgic shopping destination Claire's is uncertain as the chain appoints administrators in the UK and Ireland due to falling sales. Known for its affordable accessories like friendship necklaces and "nerd glasses," Claire's was a favorite among tweens for decades. However, increased competition from brands like Shein, known for fast-fashion trends at lower prices, has led to shifting shopping habits among young consumers towards more trendy and premium options, impacting Claire's popularity.