Labubu dolls made up 90% of fake toys seized at UK border
Published: 9/24/2025

Labubu dolls constitute 90% of fake toys, worth £3.5m seized at the UK border this year, according to Home Office data. The quirky monster character Labubu, created by artist Kasing Lung, is popular with both adults and children. The Intellectual Property Office warns that majority of seized fake toys fail safety tests, with harmful chemicals and choking hazards being common. A new campaign, "Fake Toys, Real Harms," aims to raise awareness about the risks associated with counterfeit toys.