ITV in talks to sell television business to Sky

ITV in talks to sell television business to Sky in a £1.6bn deal, potentially reshaping the UK television industry. The discussions involve ITV's Media and Entertainment division, including free-to-air channels and streaming service ITV X, amidst competition from Netflix and Disney+. Analysts suggest the merger could raise concerns over market dominance but may be viewed as a strategic move amid evolving TV landscape and competition from digital platforms like Google and Meta.