How my on-air 'brain fog' moment sparked a big debate
Published: 11/17/2025

BBC Technology editor Zoe Kleinman's candid post about battling "brain fog" on live TV sparked a big debate and garnered widespread support. Kleinman discussed how perimenopause and hormone changes can lead to cognitive difficulties, resonating with many women facing similar challenges. The post led to the creation of the hashtag holdthenotes, encouraging women to embrace solutions like using notes on-air. Discussions around testosterone levels, hormone replacement therapy, supplements, and innovative technologies like red light therapy for improving focus were also featured in the dialogue.



