How content creator became scout in Serie A

Como 1907's unconventional hiring of 20-year-old Felix Johnston, a former Chelsea content creator turned scout, has raised eyebrows. Johnston's journey from social media to Serie A shows the power of online influence in modern scouting. Tasked with finding new talents for former football star Cesc Fabregas' team, Johnston's success highlights a shift towards data-driven, forward-thinking recruitment strategies in professional football.