China launches campaign to keep killjoys off the internet

China has launched a campaign to combat negative sentiments on the internet, targeting posts that spread pessimism and despondency. The goal is to create a more positive and rational online environment amidst economic challenges and youth disillusionment in China. Influencers and social media platforms are being sanctioned for content that amplifies negativity, with recent crackdowns on popular content creators sparking controversy and debates about social divisions. The Chinese government aims to promote a more optimistic narrative online and discourage behavior that could add to feelings of negativity among the younger generation.