Baby Shark: How a 90-second clip created a $400m business

The Baby Shark phenomenon started with a 90-second clip in 2016, leading to Pinkfong becoming a $400 million media business globally. Pinkfong, originally SmartStudy, saw massive success after the Baby Shark song went viral, attracting billions of views and revenue. Despite facing legal challenges, Pinkfong is expanding its content offerings beyond Baby Shark, with plans to leverage technology for growth and create more characters with commercial appeal in the future.