AO boss tells BBC: We're a British success story – the UK should be turbocharging us

Published: 9/30/2025
AO boss tells BBC: We're a British success story – the UK should be turbocharging us
AO CEO, John Roberts, discusses the success story of the British company, emphasizing the need for support from the UK government. As the firm overcomes challenges, including post-pandemic trade slumps, Roberts criticizes government hurdles like tax increases hindering competitiveness with Chinese rivals. He stresses the importance of job creation and urges for a more supportive environment to fuel business growth and maintain competitiveness in the market.