AO boss tells BBC: We're a British success story – the UK should be turbocharging us
Published: 9/30/2025

AO CEO, John Roberts, discusses the success story of the British company, emphasizing the need for support from the UK government. As the firm overcomes challenges, including post-pandemic trade slumps, Roberts criticizes government hurdles like tax increases hindering competitiveness with Chinese rivals. He stresses the importance of job creation and urges for a more supportive environment to fuel business growth and maintain competitiveness in the market.