'A slap in the face' - Asos bans shoppers for making too many returns

Asos bans shoppers for excessive returns, citing a breach of their fair use policy and unusual activity. Customers like Lucy Britnell express frustration after being banned despite consistent shopping habits. Asos' crackdown on returns aligns with industry challenges of managing high return volumes and sustainability concerns. Retail analysts comment on the severity of account closures, while disgruntled customers like Frankie Allen call for a reassessment of Asos' policies.