Netflix boss says AI effects used in show for first time

Netflix's latest innovation introduces AI-generated visual effects to enhance their original TV series, such as the scene of a collapsing building in The Eternauts. Co-CEO Ted Sarandos hails this use of generative artificial intelligence as a means to elevate content quality without compromising creativity. Despite concerns of AI replacing human roles in entertainment production, Netflix is at the forefront of leveraging technology to enhance storytelling.