Musk's X appoints 'king of virality' in bid to draw in younger users

Elon Musk's X platform appoints Nikita Bier, known as the "king of virality," as head of product to attract younger users. Bier's success in developing youth-focused apps like tbh and Gas could revitalize X, which has faced challenges post-acquisition. Experts anticipate Bier's expertise in engaging younger demographics will bring an "X-factor" to the platform, emphasizing the need for interactive, positive content and improved monetization strategies to retain and grow the user base.