Can technology fix fashion's sizing crisis?

Tech companies like Fit Collective are using AI and machine learning to address fashion's sizing crisis, caused by inconsistent sizing in high-street shops. The solution involves body scans, virtual fitting rooms, and AI-powered shopping agents to help customers choose the right size and reduce the rate of returns. By analyzing manufacturing data, brands can adjust patterns and materials before production to improve sizing accuracy, save costs, and enhance the shopping experience for consumers.