Frugal tech: The start-ups working on cheap innovation
Published: 5/26/2025

MittiCool and lotus stem fibers are transforming India's startup landscape through frugal innovation. Mansukh Prajapati's affordable clay fridge, MittiCool, offers a low-cost cooling solution without electricity, while Bijayshanti Tongbram's lotus stem fibers are turned into unique garments, empowering women and promoting sustainability. These grassroots initiatives, driven by necessity, create jobs and solve real-world problems, showcasing the power of frugal entrepreneurship in India's growing startup ecosystem.