Apple TV+ raises subscription prices worldwide, including in UK

Apple TV+ has raised its monthly subscription prices in the UK and globally, with the UK cost now at £9.99 per month. While annual prices remain at £89, the monthly fee has doubled since the service's launch in 2019. Apple TV+ has enhanced its content library with ad-free Apple Originals, but faces competition as streaming costs continue to rise. Industry analysts predict more price increases as streaming platforms expand their offerings to attract and retain subscribers.