Why China is betting on theme parks like Legoland to boost spending

Published: 7/20/2025
Why China is betting on theme parks like Legoland to boost spending
China is investing in theme parks like Legoland Shanghai to boost spending and attract visitors from China and abroad, aiming to revive its economy. As consumer spending remains low, Beijing hopes large attractions will help stimulate the economy. The $550m Legoland Shanghai, the largest park run by Merlin Entertainments, features 75 rides and themed hotel rooms, catering to a growing trend of Chinese parents spending more on their children. With the government offering tax breaks and support for new attractions, theme park developers are drawn to China's focus on boosting local consumption through tourism.