Are the chips down for traditional fish supper?

Traditional fish and chip shops are facing challenges as changing tastes and rising costs are forcing them to diversify into general takeaways. The National Federation of Fish Friers highlights how many shops now sell pizzas, burgers, and loaded fries alongside fish dishes to attract customers. Rising wholesale prices, including a doubling in the cost of cod, are also impacting the industry, with operators like Lee Chester of Hull adapting by offering a broader menu to survive.