US restaurant chain Cracker Barrel scraps new logo after backlash

Published: 8/27/2025
US restaurant chain Cracker Barrel scraps new logo after backlash
Cracker Barrel faces backlash and reverts to old logo after unveiling a new design that omitted its iconic "Old Timer" figure. President Trump supported this move, celebrating the return to the original logo. The restaurant chain listened to customer feedback, emphasizing its commitment to traditional values. This change follows criticism of the rebrand, with the company's shares dropping by about 7%.