UK toy sales up as 'kidults' buy Lego and Pokémon

Toy sales have seen a 6% rise driven by brands like Lego and Pokémon, appealing to both children and "kidults." Manufacturers are targeting products with cross-generational appeal to cater to different age groups. The nostalgia factor and the growth of the "kidult" market have contributed to the increase in sales, providing light relief during challenging times.