Uber's dynamic pricing means higher fares and lower earnings for drivers, study finds
Published: 6/29/2025

A University of Oxford study suggests that Uber's dynamic pricing has led to higher fares for passengers and lower earnings for drivers, with Uber's commission rising from 25% to 29% since the pricing model was introduced. The study analyzed data from 258 Uber drivers in the UK, showing a decrease in drivers' hourly income from over £22 to just above £19 since 2023. Despite Uber's denial of the report's figures, the study underscores a widening gap between what customers pay and what drivers receive.