Trump attacks 'woke' Jaguar as firm names new boss
Published: 8/5/2025

US President Donald Trump criticizes Jaguar Land Rover (JLR) for being in "absolute turmoil" and described its marketing campaign as "stupid" and "woke". The criticism comes as JLR announced PB Balaji, the finance chief of parent company Tata Motors, as its new CEO in November, following the retirement of Adrian Mardell. JLR has been undergoing a controversial rebranding, including the decision to focus on electric cars and removing Jaguar's iconic cat logo. Trump contrasted JLR with American Eagle, praising the brand's controversial ad campaign featuring actress Sydney Sweeney.