Strongbow and Jägermeister pull ads after watchdog probe

Strongbow and Jägermeister have pulled social media ads following an investigation by the advertising watchdog. The Advertising Standards Authority (ASA) ruled that the ads implied alcohol was essential for social success, deeming them irresponsible. Strongbow's sponsored Instagram post by comedian Al Nash and Jägermeister's adverts were deemed breaching the broadcasting code, leading to the brands accepting the ASA's judgements and withdrawing the ads.