Starbucks ditches pickup-only stores as they 'lack warmth'

Starbucks is ditching pickup-only stores in the US to focus on creating "welcoming coffeehouses with great seats," after recent financial challenges. The move comes after six consecutive quarters of declining same-store sales, prompting CEO Brian Niccol to prioritize human connection and warmth in the customer experience. The company will revamp at least 1,000 cafes in the US by the end of next year, emphasizing the importance of both service and ambiance to boost its financial performance.