How coffee chains like Costa lost the matcha generation

Coffee chains like Costa are losing the matcha generation to trendy, independent stores like Blank Street Coffee, thanks to the rising popularity of matcha, particularly among younger consumers. Blank Street's colorful, Instagrammable drinks and TikTok appeal have drawn a cult following, while larger chains struggle to keep up with changing consumer preferences and higher living costs. With Costa considering a potential sale amid declining revenues, the rise of artisanal independent coffee shops and the shift towards supporting smaller businesses signal a changing landscape in the UK coffee market, challenging major chains to adapt to evolving consumer behaviors and demands.