High whey protein prices take chunk out of THG profits

THG profits take hit due to high whey protein prices, absorbing costs to grow market share. With whey prices at record highs, Myprotein brand's profits to fall by £13m. Demand for protein-enhanced products rises, influenced by health-conscious consumers and GLP-1 weight-loss drugs. Novo Nordisk's sales slowed, facing competition in the growing $200bn global GLP-1 drug market.