Can trainers be made in the US without cheap labour?
Published: 6/16/2025

Keen, a US shoemaker, has brought part of its production back to the States with a new factory in Kentucky, showcasing a shift towards automation in manufacturing. With rising labor costs compared to Asia, Keen's move towards domestic production involved heavy investments in automation technology. Despite challenges faced by brands like Nike and Adidas in reshoring manufacturing, the story of American manufacturing reflects its decline post-World War Two due to globalization. Shoemaking in the US remains limited, with only about 1% of shoes sold domestically produced locally.