'£54k to rent five phones is killing my business'

Thousands of UK small businesses face financial ruin due to inflated phone equipment rental prices on lengthy contracts influenced by unethical sales practices. Graphic designer Gary Pride from Bradford reveals he's paying £54,432 over 10 years for just five phones, causing immense financial strain and impacting his mental health. An undercover investigation uncovered multiple cases where customers felt misled by telecom companies like 4Com, locked into long-term, high-cost contracts with no option to exit. Experts criticize the inflated prices, additional unnecessary services, and exploitative agreements that burden small businesses, urging for transparency and fair pricing in the industry.