The US teenagers wowed by African prom dresses

US teenagers are increasingly opting for African-made prom dresses, seeking unique designs that reflect their cultural roots. Designers from Nigeria and Ghana have seen a surge in orders for custom prom gowns, with social media platforms like TikTok and Instagram driving visibility and demand. Despite challenges such as tariffs and shipping delays, African designers are adapting by exploring new markets, online payment plans, and transitioning to a ready-to-wear model to cater to the growing interest in African fashion for prom events in the US.