'The details were almost perfect': The secret of K-pop Demon Hunters' success
Published: 8/28/2025

The success of K-pop Demon Hunters, an animated Netflix hit developed by Sony, resonates deeply with Korean culture and music, featuring a fictional world of demon hunters powered by K-pop music and a girl band called Huntrix. The detailed portrayal of Korean culture in the film has garnered immense popularity globally, leading to a surge in interest in traditional Korean artifacts, boosting businesses like Heemuse and the National Museum of Korea. The film's impact on Korean society, its depiction of characters relatable to viewers, and the potential of bringing such a hit to cinemas in South Korea are key aspects driving the fervor surrounding K-pop Demon Hunters.