Outdoor brand Arc'teryx apologises for fireworks display in Tibet

Arc'teryx faces backlash over fireworks display in Tibet staged by Chinese artist Cai Guo Qiang. The outdoor brand issued an apology for the event, criticized for potentially harming the delicate ecosystem and contrasting with the brand's conservation image. The display, part of a promotional campaign aimed at raising awareness of mountain culture, drew ire online, with calls for a boycott of Arc'teryx's products. The Canadian company, known for its high-end sportswear and mountaineering gear, announced plans to assess the project's impact, emphasizing the use of biodegradable materials.