How Kentucky bourbon went from boom to bust

Kentucky bourbon, once a booming industry post-recession, is now facing challenges amid economic downturns and trade wars. The pandemic has led to decreased sales, with inflation causing consumers to opt for less expensive options. Additionally, global tariffs, like those imposed by President Trump, have further impacted the industry, leading to declining sales for bourbon distilleries and causing casualties within the market, exemplified by brands like Bulleit and Wild Turkey reporting significant sales drops.