'Best place to have herpes': New Zealand ad wins top prize

New Zealand ad wins top prize for destigmatizing herpes by promoting the country as the "best place" to have the infection. The Grand Prix for Good award at Cannes Lions recognized the campaign by New Zealand Herpes Foundation that used humor and iconic figures to challenge the taboo surrounding herpes. With around one in three sexually active adults in New Zealand having genital herpes, the campaign aimed to spark conversations and normalize the condition, garnering massive attention and praise for its innovative approach.