Will AI mean better adverts or 'creepy slop'?

AI is transforming online advertising by personalizing ads based on individual personalities, using data from various online platforms. Brands across different sectors are leveraging this technology to create tailored, personality-driven ads for online shoppers. While AI-driven personalized ads have shown effectiveness in targeting consumers, some experts raise concerns about privacy, relevance, and ethical implications, questioning whether this approach is the best strategy for brands in the long run. AI's capability to personalize advertising content presents both opportunities and challenges for brands navigating the evolving landscape of digital marketing.