Why I want Nike, Adidas and Puma to sell single shoes

Former Para-athletic world champion Stef Reid is advocating for sports footwear companies like Nike, Adidas, and Puma to sell single shoes instead of pairs to cater to amputees and those with different-sized feet. Despite inclusive marketing by big brands, the lack of availability of single shoes creates challenges for individuals like Stef who only need one shoe. While some companies like Nike offer a single shoe program in select stores, Stef believes more proactive steps are needed to ensure accessibility for all customers. Small businesses and grassroots organizations have already shown that selling single shoes is possible, providing solutions for individuals with unique footwear needs.