We’ll use AI to help GB athletes win medals, says UK Sport chair

Published: 12/30/2025
We’ll use AI to help GB athletes win medals, says UK Sport chair
UK Sport chairman Nick Webborn emphasizes the need for Great Britain's Olympic and Paralympic teams to leverage artificial intelligence and collaborate more closely to sustain and build on their recent Games success. He underscores the importance of working together across different sports bodies and utilizing technology like AI for talent ID, injury prevention, and remote classification assessments. Despite a slight drop in Team GB's position on the medal table in Paris 2024, Webborn remains optimistic about their future success and believes in the strength of UK athletes and innovative approaches to maintain and enhance their standing in upcoming sporting events.