Twix ad banned for encouraging unsafe driving

Mars-Wrigley's Twix ad banned for encouraging unsafe driving by the Advertising Standards Authority, despite arguments that it had a "cinematic presentation." The advert depicted a car chase and crash that resulted in cars resembling Twix bars, leading to complaints about encouraging dangerous driving and irresponsibility. Clearcast and ASA ruled against the ad, emphasizing the need to avoid endorsing unsafe driving behaviors, even in a fantastical setting.