Topshop returns to the High Street, but can it get its cool back?

Topshop makes a comeback to the High Street after a decline that saw the closure of its physical stores following the collapse of its owner, Sir Philip Green's Arcadia group, in 2020. The brand is hoping to regain its former popularity with a mix of nostalgia and new offerings to cater to a diverse demographic, including millennials and Gen Z. To succeed, Topshop aims to entice younger shoppers while maintaining its London-edge style and affordable yet fashion-forward products, despite facing price competition from fast fashion brands like Shein.