TikTok or bust? Tories try to work out how to win younger voters

Conservatives at the party conference in Manchester are focused on winning support from younger voters, recognizing the need to adapt to new communication platforms like TikTok. To appeal to the younger demographic, the party is exploring tactics such as engaging with social media influencers and simplifying policy messaging for quick consumption. Offering policies that address issues like home ownership and providing a stake in society are seen as key strategies to attract young voters back to the Conservative Party.