The Korean bakery chain that says croissants don't have to be French

Paris Baguette, a Korean bakery chain, challenges the traditional notion that croissants must be French, with 4,000 stores across 14 countries. The bakery, known for its fresh, buttery baked goods, blends various cultural influences in its pastries. SPC Group, the owner of Paris Baguette, plans a significant international expansion, targeting over 1,000 new branches by 2030, including a new factory in Texas to serve the US, Canada, and Latin America. The company's president aims to establish the brand in the American market as a key milestone in their global success.