The curious case of why Poundland is struggling during a cost-of-living-crisis

Poundland, a popular discount store, is facing challenges and closures amid a cost-of-living crisis, despite being a go-to shop for bargains in neighborhoods like Peckham in south London. Rising costs, changing shopper behavior, and increased competition from online retailers like Shein and AliExpress are impacting traditional budget shops. As the retail landscape evolves, budget stores must adapt to survive, with a focus on simplicity, competitive pricing, and strategic product offerings.